Analytics
Know which keyword sells, not just which reel went viral
Views are a vanity number with a good publicist. What you actually need to know is how many people got the DM, how many tapped the link, and which word made them do it. That is four numbers, and they are all counted from real events on your account.
Short answer
Every automation writes an event when a comment is captured, a DM is delivered, a link is clicked and a form is submitted. Analytics reads that log, so you get click through rate per keyword and per automation over the last 90 days.
Last 30 days, example account
The four numbers
Comments captured
How many comments matched a trigger. The top of the funnel, and the number that tells you whether the post or the keyword is the problem.
DMs delivered
Messages Instagram actually accepted. Kept separate from comments on purpose, because the gap between the two is where a policy window closed.
Link clicks
Every button tap, counted through a redirect on our side. This is the number that turns a DM automation into something you can put a value on.
Form submissions
When a form is attached, submissions sit on the same timeline, so the funnel reads DM sent, then click, then submit, end to end.
Four ways to slice them
Per keyword
DMs and clicks side by side for each of your top keywords. GUIDE might send triple what PRICE sends and convert half as well.
Per automation
Totals for every automation you have running, so an old one quietly outperforming the new one is visible rather than assumed.
Daily series
A day by day line for the last 90 days. A reel that keeps getting recommended shows up here as a long tail rather than a single spike.
Live activity
The most recent events as they happen, with the handle and keyword. Useful the moment you set something live and want to see it work.
Why the click number changes how you post
Once clicks are visible, the guessing stops. A reel with a tenth of the views can send more people to your checkout, and you will only find that out if the tap is counted. Most people rewrite their DM copy in the first week for exactly this reason.
The other habit it builds is testing one thing at a time. Same offer, two keywords, two DMs. The one with the better click through wins on evidence rather than on taste, and taste is expensive.
Questions people ask first
Where do the numbers come from?
An event log. Every captured comment, delivered DM, link click and form submission writes a row, and every chart is a query over those rows. Nothing is modelled or estimated.
How are link clicks tracked?
Buttons in the DM point at a short link on our side that counts the tap and then redirects to your destination. The person lands where they expected, and the click is on your dashboard.
Does Instagram give me this?
Not for DMs. Instagram Insights covers reach and engagement on posts. It does not tell you how many people tapped the link inside a message, which is usually the number that matters to a creator selling something.
How far back does it go?
Up to 90 days in the range picker, with today and yesterday broken out separately so you can see what a new post is doing right now.
Can I get the raw data out?
Form submissions export to CSV, and a webhook destination gives you every submission in real time. If you want the event stream itself somewhere, ask us, it is a reasonable thing to want.
Ask for it
Want a number we are not showing?
Analytics is the part people always want one more cut of. Revenue per keyword, a weekly email, an export of the raw events. Tell us which one you would use and it goes on the list.
Bigger idea, or a build of your own? The full request page has more room.