Targeting
Negative keywords and schedules for Instagram auto-replies
See it run
Your rule watches for PRICE.
How it works
Add the words that mean no
Anything containing one of them is skipped, even when your keyword is right there in the same sentence.
Set a window if it is seasonal
Launch automations run between two dates. Outside them the rule stays live but sends nothing.
Nothing else changes
Both live under Advanced on the automation, both default to off, and neither touches a rule you have already built.
A veto beats every match type
Negative keywords override match-all rules too, which is the whole point of having them there. “Reply to every message except the ones mentioning refunds” is a real thing people need, and it would be impossible if match-all ignored the exclusions.
Matching is on substrings, so PRICE catches pricing and prices without you listing them. That generosity is exactly why the exclusion list needs to exist.
Scheduling is not pausing
A scheduled rule outside its window still reads as live, with the window closed. It does not flip itself to paused. Otherwise next year you would find a switched-off automation and no idea whether that was deliberate.
An end date before the start would mean a rule that can never fire, so the end date is dropped on save and the editor warns you before it happens.
What people use it for
Refund and complaint words
The conversations that should reach a human, not an automation.
Competitor mentions
Stay out of threads where someone is comparing you to someone else.
Black Friday
A rule that starts Friday and dies Monday, without you remembering to switch it off.
Course launches
Doors open for a week. The automation should open and close with them.
Works with
Fire less, convert more
Ask for it
Need something that is not here yet?
Tell us what you were hoping to find. Requests from people who are still deciding are the ones that shape what gets built next, and they go straight to the person who writes the code. Leave an email and you get an answer, not a silent roadmap.
Bigger idea, or a build of your own? The full request page has more room.